50 BOOKS FOR FOUNDERS AND EXECUTIVES

Whether you are currently a founder or executive or aspiring to be one, these are 50 books I have personally read and curated that I believe will have the most impact on your growth and journey.

At the end of each chapter of my book, Side Adventure, I also recommend books that are relevant for that chapter.

Happy Reading.

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Unlocking Your Potential--In Its Original 1937 Edition (Inglés) Tapa blanda

You want to dip into Think and Grow Rich ... you've heard about it from friends and coworkers ... you see people reading it ... and you feel it's time for a change in life.

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The number one Most Influential Business Book of the 20th century 

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated listeners for nearly three decades. 

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Successful Habits of Visionary Companies (Good to Great, Book 2)

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took 18 truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. 

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These habits will make you extraordinary.

Twenty years ago, author Brendon Burchard became obsessed with answering three questions:

1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term?
2. Of those who pull it off, why are some miserable and others consistently happy on their journey?

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Building a Business When There Are No Easy Answers

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

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Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. 

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

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The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

Based on the highly acclaimed NPR podcast How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.  

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds).

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From Good to Great to Unstoppable (Tim Grover Winning Series)

For more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life—and made them greater. Now, for the first time ever, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.

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Master the Art of Business Strategy

From the creator of Valuetainment, the number one YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David translates this skill into a valuable methodology that applies to high performers at all levels of business.

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How Constant Innovation Creates Radically Successful

The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting, and adjusting before it's too late.

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The Leadership Playbook of Silicon Valley's Bill Campbell 

The team behind How Google Works returns with management lessons from the legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.

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How the Best Leaders Make Everyone Smarter

A revised and updated edition of the acclaimed Wall Street Journal bestseller that explores why some leaders drain capability and intelligence from their teams while others amplify it to produce better results.

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How Any Startup Can Achieve Explosive Customer Growth (Inglés)

'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

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The Lightning-Fast Path to Building Massively Valuable Companies

What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb?  Yet those who actually manage to do so are exceedingly rare.  So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

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How to Change Things When Change Is Hard

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. 

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How to Build Habit-Forming Products (Portfolio) (Inglés)

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

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A Memoir by the Creator of Nike Paperback

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

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Notes On Start Ups, Or How To Build The Future

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

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How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. 

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Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) 

The bible for bringing cutting-edge products to larger markets&; now revised and updated with new insights into the realities of high-tech marketing.

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle&; which begins with innovators and moves to early adopters, early majority, late majority, and laggards&; there is a vast chasm between the early adopters and the early majority. 

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Jeff Bezos and the Age of Amazon 

The definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.

Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller.

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Life and Work

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. 

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Netflix and the Culture of Reinvention

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney.

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Stories of Startups' Early Days (Recipes: a Problem-Solution Ap) 

For would-be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some of the best technology companies in the world, this book offers both wisdom and engaging insights straight from the source.  Chris Anderson, editor-in-chief of Wired Magazine, and author of The Long Tail "All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever". 

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Lessons Learned from 15 Years as CEO of the Walt Disney Company (Random House Large Print) 

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. The competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

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Twelve Classic Tales from the World of Wall Street

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

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When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) 

The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.

His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.

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How Successful People Become Even More Successful

America’s most sought-after executive coach shows how to climb the last few rungs of the ladder.

The corporate world is filled with executives, men, and women who have worked hard for years to reach the upper levels of management. They’re intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle -- and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. 

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The Surprisingly Simple Truth Behind Extraordinary Results

People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.

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It's Your Turn to #JoinTheRide

In The Entrepreneur Roller Coaster you will learn the best strategies Darren has ever collected from the most successful people on the planet, covering the four essential skills necessary for entrepreneurial success: sales, recruiting, leadership, and productivity.

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Discover the Secret to Getting Through to Absolutely Anyone

Getting through to someone is a fine art, indeed, but a critical one nonetheless. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.

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How I Built a $100 Million Business Against the Odds

Raegan Moya-Jones never thought of herself as an entrepreneur. She was full-time corporate cog in her thirties, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep—and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time, which now generates over $100 million a year in revenue. 

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A Crash Course on Making Your Place in the World

Inspiring readers all over the globe to reimagine their future, this revised and updated edition of What I Wish I Knew When I Was 20 features new material to complement the classic text.

Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. 

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Your shortcut to the most important ideas on innovation, management and strategy

A single idea can help you find the next big thing, but it takes time to filter through hundreds of business books to find inspiration. With insightful commentaries on over a century of landmark writings, 50 Business Classics presents the great entrepreneur stories, the best management thinking, and the proven ideas on strategy, innovation, and marketing - illuminated and clarified as never before, in one volume.

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The Single Most Important Decision Before Starting Your Business

For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question.

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The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream

This book shows you EXACTLY what you need to know to stand out from the crowd!

Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it?

Then you NEED this book. Buy now and start reading today!

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Secrets and Lies in a Silicon Valley Startup

The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers.

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Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

What makes a successful CEO? Most people call to mind a familiar definition: “a seasoned manager with deep industry expertise.” Others might point to the qualities of today’s so-called celebrity CEOs—charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization?

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How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution 

Review “[A] sweeping and surprisingly tenderhearted history of the digital age . . . absorbing and valuable, and Isaacson’s outsize narrative talents are on full display. Few authors are more adept at translating technical jargon into graceful prose, or at illustrating how hubris and greed can cause geniuses to lose their way. . . . The book evinces a genuine affection for its subjects that makes it tough to resist . . . 

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A Silicon Valley Story

In the weird glow of the dying millennium, Michael Lewis set out on a safari through Silicon Valley to find the world’s most important technology entrepreneur. He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result―the best-selling book The New New Thing―is an ingeniously conceived history of the Internet revolution.

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The Hidden DNA of Amazon, Apple, Facebook, and Google 

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them?