Marketing books

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Hooked

How to Build Habit-Forming Products

INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE

Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
* Explains how products influence our behaviour

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Trust Me, I'm Lying

Confessions of a Media Manipulator Paperback – July 2, 2013

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.

Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. 

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Contagious

Why Things Catch On Kindle Edition

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

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This Is Marketing

You Can't Be Seen Until You Learn to See Hardcover – Illustrated, November 13, 2018

A game-changing approach to marketing, sales, and advertising. 

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

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Range

Why Generalists Triumph in a Specialized World Hardcover – Illustrated, May 28, 2019

The #1 New York Times bestseller that has all America talking: as seen/heard on CNN's Fareed Zakaria GPS, Morning Joe, CBS This Morning, The Bill Simmons Podcast, Rich Roll, and more.

“Fascinating. . . . If you’re a generalist who has ever felt overshadowed by your specialist colleagues, this book is for you.” —Bill Gates

“The most important business—and parenting—book of the year.” —Forbes

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The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk! Paperback – April 27, 1994

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands?

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The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand out From The Crowd Paperback – May 5, 2018

WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
 

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The Age of Influence

The Power of Influencers to Elevate Your Brand Paperback – March 17, 2020

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

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Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, 3 Feb. 2015

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success.

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Growth Hacker Marketing

A Primer on the Future of PR, Marketing and Advertising Paperback – 2 Oct. 2014

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.

Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.

Branding Books

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Building a StoryBrand

Paperback – September 1, 2002

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.

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The 22 Immutable Laws of Branding

Paperback – September 1, 2002

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

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How to Launch a Brand (2nd Edition)

Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity Kindle Edition

This book will guide you through the steps necessary to build a brand from the ground up:

Step 1 (Chapter 1): Create a brand platform
Step 2 (Chapter 2): Devise a brand name
Step 3 (Chapter 3): Design your brand's identity
Step 4 (Chapter 4): Craft your brand atmosphere touch points

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The Brand Gap

How to Bridge the Distance Between Business Strategy and Design Paperback – Illustrated, August 4, 2005

• With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
• Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
• Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

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Branding

In Five and a Half Steps Hardcover – Illustrated, November 15, 2016

Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. 

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Creating a Brand Identity

A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) Paperback – January 26, 2016

This bestselling book is ideal for students, professionals and agencies working in the fields of:

• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications

Sales Books

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Way of the Wolf

Straight Line Selling: Master the Art of Persuasion, Influence, and Success Paperback – September 25, 2018

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training.

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Sell It Like Serhant

How to Sell More, Earn More, and Become the Ultimate Sales Machine Paperback – September 10, 2019

This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business.


Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. 

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The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible Paperback – July 18, 2006

Double and triple your sales—in any market.

The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

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The Challenger Sale

Taking Control of the Customer Conversation Hardcover – November 10, 2011

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

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To Sell Is Human

The Surprising Truth About Perusading, Convincing and Influencing Others

Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves - on Facebook pages, Twitter accounts, and Match.com profiles. Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.

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Pitch Anything

An Innovative Method for Presenting, Persuading, and Winning the Deal

“Fast, fun and immensely practical.”

—JOE SULLIVAN, Founder, Flextronics

“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”

—JOSH WHITFORD, Founder, Echelon Media

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Selling 101

What Every Successful Sales Professional Needs to Know

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

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Little Red Book of Selling

12.5 Principles of Sales Greatness Hardcover – September 25, 2004

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

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Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

Proven Actions You Must Take to Make Easier, Faster, Bigger Sales....Now and Forever Hardcover – September 2, 2013

There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster.