Marketing Books

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Hooked

How to Build Habit-Forming Products
Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
* Explains how products influence our behaviour

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It Doesn’t Have to Be Crazy at Work

Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears.

It Doesn’t Have to Be Crazy at Work is a direct successor to Rework, the instant bestseller that showed readers a new path to working effectively. Now Fried and Heinemeier Hansson have returned with a new strategy for the ideal company culture – what they call “the calm company”. It is a direct attack on the chaos, anxiety and stress that plagues millions of workplaces and billions of people working their day jobs.

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Essentialism: The Disciplined Pursuit of Less

Have you ever found yourself stretched too thin? Do you simultaneously feel overworked and underutilized? Are you often busy but not productive? Do you feel like your time is constantly being hijacked by other people’s agendas? If you answered yes to any of these, the way out is the Way of the Essentialist. The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.

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The Productivity Project

Accomplishing More by Managing Your Time, Attention, and Energy  Audible Audiobook – Unabridged

A fresh, personal, and entertaining exploration of a topic that concerns all of us: how to be more productive at work and in every facet of our lives.

Chris Bailey turned down lucrative job offers to pursue a lifelong dream - to spend a year performing a deep dive experiment into the pursuit of productivity, a subject he had been enamored with since he was a teenager. After obtaining his business degree, he created a blog to chronicle a year-long series of productivity experiments he conducted on himself, where he also continued his research and interviews with some of the world's foremost experts, from Charles Duhigg to David Allen.

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Getting Things Done

The Art of Stress-Free Productivity Paperback – Illustrated, March 17, 2015

The book Lifehack calls "The Bible of business and personal productivity."

"A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast Company

Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.

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Indistractable

How to Control Your Attention and Choose Your Life Hardcover – September 10, 2019

"Indistractable provides a framework that will deliver the focus you need to get results.”

—James Clear, author of Atomic Habits

"If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice."

—Jonathan Haidt, author of The Righteous Mind

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Eat That Frog!

21 Great Ways to Stop Procrastinating and Get More Done in Less Time Hardcover – April 9, 2001

21 Great Ways to Stop Procrastinating and Get More Done in Less Time

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The Checklist Manifesto

How to Get Things Right Paperback – December 1, 2010

In his latest bestseller, Atul Gawande shows what the simple idea of the checklist reveals about the complexity of our lives and how we can deal with it.

The modern world has given us stupendous know-how. Yet avoidable failures continue to plague us in health care, government, the law, the financial industry—in almost every realm of organized activity. And the reason is simple: the volume and complexity of knowledge today has exceeded our ability as individuals to properly deliver it to people—consistently, correctly, safely. We train longer, specialize more, use ever-advancing technologies

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The ONE Thing:

The Surprisingly Simple Truth Behind Extraordinary Results Hardcover – April 1, 2013

People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.