Partnership Books

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Cofounding The Right Way

A practical guide to successful business partnerships Paperback – January 24, 2018

Jobs & Wozniak, Page & Brin, Ben & Jerry. . . any list of successful companies seems awash with cofounders who are a match made in business heaven. The benefits are obvious: by combining resources, knowledge, expertise and motivation, cofounders can often build something far more successful together compared to going solo. And yet. . . two-thirds of startups fail because of disagreements between founders. Why? Because cofounding isn't as simple as drawing up an agreement and shaking hands on it. 

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The Partnership Charter

How To Start Out Right With Your New Business Partnership (or Fix The One You're In) Paperback – June 30, 2004

In The Partnership Charter, psychologist and business mediation expert David Gage offers a comprehensive guide to the art of establishing and maintaining a business partnership. The centerpiece of his approach is the Partnership Charter, a document that clearly outlines the goals, expectations, responsibilities, and relationships of the principals. The charter identifies potential sources of conflict and how they will be resolved, while addressing such sensitive issues as personal styles, values, money, and power. 

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Business Partnership Essentials

A Step-by-Step Action Plan for Succeeding in Business With a Partner, Second Edition Paperback – December 18, 2017

Business partnerships are vital to the US economy yet their failure rate is alarming: 70% of them don't make it. Dr. Lehavi is leading the charge to reverse this statistic. As a business partnership relationship coach, she intimately knows the impact that these partnerships have on cofounders, employees, customers, families, local communities and global markets. Business Partnership Essentials walks you through every phase of the process-from choosing the right partner and operating your business on a daily basis, all the way through to exit and planning for the unexpected. Following Lehavi's guidance will ensure that you've done everything you can to help your partnership succeed.

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Performance Partnerships

The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing Hardcover – May 8, 2017

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.

Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry.

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The Art of Strategic Partnering

Dancing with Elephants First Edition

“Packed with practical suggestions, examples, and tactics...”
–Geoffrey Moore, author of Crossing the Chasm

“A must-read for any company ready to grow…”
–Kevin Ichhpurani, Corporate Vice President, Google

The Art of Strategic Partnering is a how-to guide for creating and managing successful strategic partnerships. Written for entrepreneurial leaders and executives, this book shows you how to grow a company and achieve game-changing results. Learn tried-and-true lessons from a Silicon Valley industry expert who has successfully negotiated and managed over 150 strategic partnerships.

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Working Together

Why Great Partnerships Succeed Hardcover – Bargain Price, September 14, 2010

Dig deep and you will find the most compelling argument for working together: Happiness.

In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships, uncovering what makes them tick and offering unconventional wisdom and unexpected insights.

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Forming a Successful Business Partnership

The 9 Things You MUST Consider When Starting a Small Business with a Partner and Creating a Business Partnership Agreement Kindle Edition

If you're preparing to enter into a business partnership with another person, then this book is for you!

Starting a company takes time, dedication, and perseverance. More often than not, new business owners underestimate their own workload, especially in terms of what it takes just to get their company up and running. It's easy to burn through time and money without even realizing it, all of which is happening when the stakes are high and you're under pressure as you try to ensure the company's success.