GREAT THINGS ARE AHEAD
Social Media Marketing Books
Social Media Marketing Workbook (2021)
How to Use Social Media for Business (2021 Social Media Marketing 1) Kindle Edition
Learn SOCIAL MEDIA MARKETING in Plain English.
- Step by Step!
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The #1 Bestselling Workbook on Social Media Marketing for Your Business.
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Social Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies.
Brand Storytelling
Put Customers at the Heart of Your Brand Story Kindle Edition
Winner Book of The Year Stevie® Silver AwardWinner NYC Big Book AwardWinner Best Public Relations Book of All Time Book AuthorityShortlisted for Porchlight Book Award.
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Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google.
Faster, Smarter, Louder
Master Attention in a Noisy Digital Market Kindle Edition
In today’s online world, a brand’s success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. Fortunately, two seasoned digital marketers have a plan to make your brand succeed.
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In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing. Through personal stories and real-world research, Aaron and Gián demonstrate that landing multimillion-dollar clients isn’t just about AdWords, SEO, and social media. To make a splash, you need to provide value, be authentic, and make human connections.
Fanocracy
Turning Fans into Customers and Customers into Fans Kindle Edition
A Wall Street Journal bestseller.
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From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
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How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
The Age of Influence
The Power of Influencers to Elevate Your Brand Paperback – March 17, 2020
If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
500 Social Media Marketing Tips
Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! Paperback – January 13, 2018
Updated FOR 2019! Always The Newest Social Media Strategy
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Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don't even know where to begin? This book will help.
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The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. And that's what you'll learn in 500 Social Media Marketing Tips.
Content Mavericks
How to Grow Your Business with Insanely Shareable Content 1st Edition
Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing ‘Content Marketing’ and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don’t do things a little differently, then you don’t stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick.
This Is Marketing
You Can't Be Seen Until You Learn to See Hardcover – Illustrated, November 13, 2018
#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
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Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Crushing It!
How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too Kindle Edition
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
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In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless.
Instagram Secrets
The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits Paperback – April 14, 2017
Instagram Secrets is NOT a book about getting likes and comments or which hashtags to use. Instead, the information found inside of the 21 chapters lays out a step-by-step formula for the two things online entrepreneurs care about most:
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1. Building a large following FAST.
2. Converting those followers into DOLLARS.
One Million Followers
How I Built a Massive Social Following in 30 Days Hardcover – October 9, 2018
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
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This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.
Copywriting books
The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters 1st Edition
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
The Copywriter's Handbook
A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition Paperback – April 4, 2006
The classic guide to copywriting, now in an entirely updated third edition
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This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.
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How to Write Seductive Web Copy
An Easy Guide to Picking Up More Customers Kindle Edition
Want to Entice More Web Visitors to Buy From You?
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Are you umming and ahhing about what to write on your home page? And you’re struggling to decide what should go on your about page?
How to Write Seductive Web Copy takes the stress out of your copywriting. This practical book takes you through a step-by-step process to write your own website texts.
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You can use this guide to write copy for your new website or to update existing web copy.
Hey, Whipple, Squeeze This
The Classic Guide to Creating Great Ads Paperback – February 1, 2016
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional
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Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.